Idera started out as a fashion stylist in New York City, in 2014, after pursuing a career in IT at NYU Langone Medical Center. Her innate flair and passion for beauty prompted the launch of her brand, Heidi’s Invention, under which she subsequently worked with international brands – New York Fashion Week, New York Elléments Magazine, Elite Model Look and celebrity Lauryn Hill to name a few.
In 2016, she relocated to Nigeria and opened up her luxury fashion, beauty and scents store, Twenty Sixth & Park Avenue, which currently houses the Hué by Idera Atelier brand. Since then, she has directed a plethora of photo shoots and fashion films in conjunction with various modeling agencies in Lagos, including the Elite Model.
A creative in every sense, Idera demonstrates extraordinary talent as a fashion designer. She is an expert haute couture designer who consistently displays an adept competence in fashion and the industry as a whole. She’s known for her attention to detail, an amazing eye for colour, the mastery of fabrics and vogue
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