THE BRAND

Established in 2019, Hue by Idera Atelier is a contemporary fashion brand operating out of Lagos, Nigeria. We cater to an exclusive style coterie by combining exquisite fabrics, first-class tailoring, and exceptional finesse and finish.

Our business is centered around creating timeless, authentic and versatile pieces. Every meticulously hand-crafted creation seeks to transmute individuals from conventional to salient. We continue to explore the multiplicity of individuals who push boundaries through shape, fit, texture and utilitarian details.

The Hue by Idera Atelier is a vessel of full expression and a continuous identity resonance of IDERA 

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